Ep 16: Master Class in Healthcare Marketing with Rohit Gulati from Karl Storz

Rohit Gulati - Head Strategy & Group Marketing at KARL STORZ GmbH & Co KG - India and Sub-Continent who is a Senior Strategic Commercial Leader with a progressive experience of 14 years in the Healthcare Industry. Rohit has worked in leading healthcare MNCs like DePuy Synthes (A Johnson & Johnson Company), MSD (Merck Sharp and Dohme), Bausch & Lomb and Becton Dickinson across Sales, Strategy, and Marketing functions. He is passionate about building high-value brands to fuel rapid revenue growth for both established and start-up companies. He possesses an entrepreneurial mindset and employs strong team leadership to create an outsized impact with limited resources. As the Head Strategy and Group Marketing for KARL STORZ Endoscopy India (Leaders in Endoscopy, Imaging, and Operating Room Integration Solutions), he is responsible for the Corporate Strategy and Marketing of Imaging business in India and Subcontinent. A thorough team player with a keen eye for detail, he blends his learnings from digital, sales and marketing to deliver results and is always in pursuit of excellence.

Few questions I ask Rohit Gulati on how to focus on brand and build high-value brand/market opportunities in Healthcare is as follows: Time Stamps: 6:14m to 55:52m

• A little background about Rohit Gulati? 06:14
• What’s in a brand? What is your definition of Brand and Why do you say so? 07:52
• What is the strategy in Building Big Brands? 09:11
• How to enable leadership for brand focus? 11:07
• How to measure the impact of brand in the organization growth? 12:51
• Why branding is more important than ever? 17:13
• Are there any examples that have positive as well as the negative brand image? 19:41
• How to “Transform & Empower Marketing To Drive Change & Innovation? 22:35
• What is Futuristic Marketing & what are Key Future technology trends? 23:54
• What is the strategy you have applied in business practice or when working with a marketing team? 26:05
• How does one understand the various segments/ value chain of Healthcare in India? 28:19
• How to Become a Successful Marketer in Healthcare and How to make a Customer-Centric Brand Plan for your healthcare Product? 30:40
• Are there Key Future technology trends in Healthcare too? like Blockchain, AI and VR & application? 34:42
• How to bring in Digital Transformation in Companies & Basics of Digital to be successful in Healthcare? 37:14
• What we cant miss is the Management Perspective. How do you tackle this? 40:06
• What are the tools one has to use for brand during rollout or planning? 42:55
• Can you share any one example or case study for my listeners to understand what goes into it and how one has to be mindful? 44:08
• What would be the learning strategy & how do you focus on your skill? 46:20
• Your perspective on creating a learning culture and How do you partner with L&D function to scale? 47:58
• What are the challenges one encounter in any of the sectors in predicting marketing strategy? and how did you tackle to overcome these challenges? 49:20
• Is there a benchmark that one can refer to be compliant and gear up? 51:30
• How to Become a Successful Marketer and How to make a Customer-Centric Brand Plan for any of the Product? 53:03
• Is there anything we’re leaving out here that needs to be addressed to my listeners? 55:24

"Powerful question" to my guest to unveil for my listeners.  to engage, enlighten and empower (& that’s the mission of my podcast too) Timestamp at 56:36 Mts to 1:08 hr.

1. According to you, what is the “STAR” moment?
2. What “inspires you” to do everything that you do
3. If you owned the company, what’s one thing you would do differently in learning?
4. What are the three most important things you would like to accomplish right now?
5. if I may ask you…..What are your strengths
6. What’s the best book you’ve read this year? or anytime you recommend for my listeners.
7. What are the characteristics of the best boss role models or mentors/coach you ever had? What made that person great?
8. Are there any tools that you use on a daily basis to be a better you?
9. In continuation, are there any habit you are practicing which has made you successful in whatever you do
10. Your advice to people who are new and want to accelerate their career in marketing or healthcare, and are there any core skills you recommend?

Resources & Thought Leaders mentioned in this episode:

• Elon Musk
• David Ogilvy
• Book - Catalyst by Chandramouli Venkatesan
• MOOC
• EdX
• Coursera
• Udemy
• Linkedin

Connect with Rohit Gulati@

• LinkedIn

• +91 9818396170

We love your recommendations!

If you have any recommendations on the topic you like us to cover or any leaders who you want me to interview…Please drop a line in the comment section.

Please visit www.prajvitaknowledge.com/podcast for complete show notes of this episode. For questions, comments and guest suggestions, contact the host, Jyothi G at LinkedIn or email @ prajvitapro@gmail.com 

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