Ep 29: Profit with Social Media with Benita Bhatia Dua & Deepa Jayaraman (Part 1)

Benita Bhatia Dua is the CEO of vanilla skills, a boutique Social media consulting company. Benita has helped many ventures to use social media profitably. She believes in building an online presence and reputation and brand through organic initiatives that bring more effective and sustainable competitive advantages to the business. She's also an author public speaker and has a vast experience as a trainer and coach. She had the privilege of being one of the expert panelist speakers at an event by Howard University USA and she's also a TEDx speaker

Deepa Jayaraman who is one of India's finest reputation manager and communication strategist. She holds the title of 40 under 40 best communication professionals in India. Building a reputation for companies and individuals managing corporate prices and stakeholder issues fundraising corporate social responsibility and driving behavioral change through communications are her core areas of expertise. Traveling, public speaking writing blogging adventure mentoring and parenting keeps her constantly charged up

Few questions I ask Benita & Deepa on Profit with Social Media is as follows: Time Stamps: 1:45s to 01:08m

1. A little background about yourself and how you got to where you are today. 7:10m
2. Can you explain to my listeners why Social Media? Who is Merlo what should one look for in this book? 15:40m
3. How does one have a dream and discover business ideas while using social media? 19:30m
4. What is your secret sauce being a topper on Social Media? 26:00m
5. Can organizations can hire and train staff using social media? 30:40m
6. You say the next ten years of the brand will smash the last ten. Why so? 33:35m
7. What’s the strategy for leveraging social media? 40:25m
8. How does social media help in delighting customers? 47:45m
9. We discussed about buyers and you also say we find new suppliers, how is this different and how is this possible to achieve it? 54:40m
10. These days everyone looks at monetization…so Money definitely matters – how can one benefit using social media? 59:15m
11. How do we leverage crisis using Social Media as we live in a disruptive world? 1:03:10s

This is not the end!

There is much more to our conversation on this topic on how to achieve what you dream and build a reputation and make impact thru social media as a Part 2 episode and we will deep dive with Benita Bhatia Dua & Deepa Jayaraman to reveal their secret sauce on what has made them unique and how they have transformed in their Journey.

 Resources mentioned in this episode:

• Profit with Social Media

Connect with Benita Bhatia Dua @

• LinkedIn

Connect with Deepa Jayaraman @

• LinkedIn

 We love your recommendations!

If you have any recommendations on the topic you like us to cover or any leaders who you want me to interview…Please drop a line in the comment section.

Please visit www.prajvitaknowledge.com/podcast for complete show notes of this episode. For questions, comments and guest suggestions, contact the host, Jyothi G at LinkedIn or email @ prajvitapro@gmail.com 

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